When BA asked us to develop fully-flat-capable seats, just going flat wasn’t enough.

We tailored the design to match data on the best seating geometries to ensure maximum comfort. Starting from the ground up we explored numerous different approaches, producing scale models, plywood test-rigs and full-scale card models to ensure every detail was considered. We even consulted closely with crash-test approval engineers to make sure the design was fully grounded in the technical requirements.

Finally, we resolved it all down to produce a single fully-featured working prototype. Machined and fabricated by our network of suppliers, the final prototype was assembled and tested in-house. We integrated full smart-control by the addition of a touch screen tablet and customised GUI.

The outcome: a lighter, simpler and more robust design.